Principles of Marketing (6th Edition)

Principles of Marketing (6th Edition)

Marketing is an evolving field, and this edition reflects current practice. It introduces key marketing principles in an engaging way, with examples, cases, and practice questions to help students build practical knowledge and skills.

Item Details:

• Author: Armstrong, Adam; Kotler, Philip; Denize, Shannon
  
• Publisher: Pearson Australia
  
• Publish Date: 2016 (6th Edition)
  
• Condition: Good.