Marketing Management by Philip Kotler and Kevin Lane Keller is a leading textbook that provides a thorough and strategic overview of modern marketing principles, practices, and theories, ideal for both students and practitioners seeking to understand and apply effective marketing strategies.
Item Details:
Authors: Philip Kotler, Kevin Lane Keller
Published: 2009
Publisher: Pearson Prentice Hall
Condition: Good condition - some creases, publishing page is slightly lose (still intact), and withdrawn stamps on front page.
