The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
Item Details:
ISBN: 9781442533561 / 1442533560
SKU: 1962ai
Authors: S. Tamer Cavusgil; Gary A. Knight; John R. Riesenberger; Susan Freeman; Hussain G. Rammal.
Publisher: Pearson
Size: 22 x 28cm.
Colour: Multi-colour
Material: Paperback
Condition: Very Good. *** small crease on the front cover***
