This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.
Item Detail:
ISBN: 0170254305/ 9780170254304
Authors: William Chitty; Nigel Barker; Bill Chitty; Michael Valos; Terence A. Shimp.
Publisher: Cengage Learning Australia
Size: 21 x 28 cm.
Colour: Multi-colour
Material: Paperback
Condition: Very Good. *** with small creases on cover***
