{"product_id":"integrated-marketing-communications","title":"Integrated Marketing Communications","description":"\u003cp\u003eIntegrated Marketing Communications\u003c\/p\u003e\n\u003cp\u003eThis edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.\u003c\/p\u003e\n\u003cp\u003eItem Detail:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISBN: 0170254305\/ 9780170254304\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAuthors: William Chitty; Nigel Barker; Bill Chitty; Michael Valos; Terence A. Shimp. \u003c\/li\u003e\n\u003cli\u003ePublisher: Cengage Learning Australia\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSize: 21 x 28 cm.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColour: Multi-colour \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaterial: Paperback \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCondition: Very Good. *** with small creases on cover***\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SPCA Op Shops","offers":[{"title":"Default Title","offer_id":47698309316826,"sku":"bks","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/4367\/9194\/files\/20260323_011204618_iOS.jpg?v=1774231272","url":"https:\/\/spcaopshops.nz\/products\/integrated-marketing-communications","provider":"SPCA Op Shops","version":"1.0","type":"link"}